About Rob

Rob Thoburn’s introduction to the human performance sector of the dietary supplement industry came in 1991 after writing and self-publishing a book about resistance exercise. The book caught the attention of local and national newspapers and radio stations across Canada.

To prepare his book, and in the years that followed it publication, Rob corresponded with scientists at universities around the world. Discussions typically focused on resistance exercise its effects on skeletal muscle and fat mass.

Dr. Michael Houston (PhD), then a professor of exercise biochemistry at the University of Waterloo, asked Rob to perform two lectures for his students. Rob was also invited to study with Dr. Atku Viru (PhD, DSc), then professor emeritus of exercise physiology at the University of Tartu in Estonia.

Shortly after publishing his first book, Rob served as a contributing writer for bodybuilding magazines such as Muscle Media 2000, Muscle & Fitness and Iron Man and worked as a freelance marketing writer. He also attended the University of Waterloo where he obtained a Honors Bachelor of Science Degree.

From May of 1999 through October of 2001 Rob was employed by a number of successful dietary supplement companies including MuscleTech, MET-Rx and SportPharma. His titles included R&D Scientist, Clinical Science Associate, Product Research Manager and Brand Manager. With each new position Rob assumed more marketing responsibilities.

In 2002, Rob moved to Orange County, Californiawhere he resumed work as a freelance marketing writer. His work typically involved writing advertisements for small- to mid-sized dietary supplement companies. At this time Rob also accepted a position on the scientific advisory board of a publicly-traded pharmaceutical company, PhytoMedical.

Rob began working with Bio-engineered Supplements & Nutrition (BSN) on a freelance basis in 2004. He worked with BSN's CEO & President, Chris Ferguson, for several months, after which he accepted an offer for a full-time position at their headquarters in Boca Raton, Florida.

Rob moved from California to Florida in February of 2005 so that he could assume the position of BSN’s Senior Marketing Executive in March. In the fall of 2006 he was promoted to the position of Director of Business Development & Brand Management. Rob left BSN in January 2007 and is now a marketing consultant to the sports nutrition industry. He has also written for economic policy research institutes.

Rob has worked directly with numerous dietary supplement industry executives in a range of scientific and marketing positions. His unique background renders him highly capable of offering powerful strategical insights at the corporate, brand and product development levels.